Boldt suffered a nervous breakdown, but his strategy again proved successful.
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The Waldorf opened in 1894, as a grave economic depression was setting in. Boldt invented the velvet rope, strung across the entrance to the Palm Court, where famed Oscar of the Waldorf admitted the privileged, so long as gentlemen were attired in white tie and, obviously, could pay the bill.
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The Boldts had learned from their Philadelphia venture not merely how to attract women, but another important lesson: if they charged far more than prevailing prices, customers would stand in line trying to show that they could afford the tariff. Louise Boldt decorated every room and again was responsible for many feminine innovations, such as pin cushions on the dresser of every guest room. The original Waldorf was constructed to George Boldt’s specifications. Oscar Tschirky of the Waldorf Astoria, "Oscar of the Waldorf" Astors and Vanderbilts visited from New York City, which led to selection of George Boldt to be proprietor of a new hotel William Waldorf Astor was to build in New York City, which would be the finest in America. The Boldts shipped their Philadelphia Terrapin to Queen Victoria. The Boldts’ Bellevue, a small boutique hotel mostly a restaurant, quickly became famous for its food. She introduced novel features, such as cut flowers and candles on tables, affording a glamorous, feminine quality. When George married Louise, wealthy members of the club assisted them in establishing a small hotel in Philadelphia, the Bellevue.Ĭonnection with the Philadelphia elite assured a social cachet, but more importantly Louise Boldt sensed that wives of wealthy husbands wanted to escape from the domestic confinement prevalent at the time. William Kehrer became Steward of the exclusive Philadelphia Club, the oldest men’s club in the United States. Louise Kehrer Boldt, born in Philadelphia, was daughter of a German-born tavern keeper there. Traffic on Fifth Avenue was stopped for his funeral cortege, proceeding from the Waldorf-Astoria to the church, where some of the most famous and powerful men in America served as pall bearers. George Boldt died a fabulously wealthy and prominent celebrity. His story is a familiar tale of rags-to-riches success. George Boldt came to America alone at the age of thirteen, going to work as a kitchen helper at a small hotel in New York City. There the local prince had built an elegant resort, attracting summer sojourners from Berlin. Georg Carl Boldt was born in 1851 on the German island of Rügen in the Baltic Sea.
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The initial impetus for Boldt’s amazing career was an accident of birth.
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Beyond providing food and lodging to transients, at a time when new wealth was gravitating to New York, the Waldorf provided status to those aspiring identity with a privileged class. Similarly, Boldt and his wife transformed the conventional hotel in a new type of civic center that attracted the social elite. George Boldt, almost an exact contemporary of César Ritz, was his equivalent in the New World. Boldt was called “the inventor of the modern hotel.” Although he was responsible for many operational and technical innovations, the glamorous and luxurious character that accounted for the fame of the New York City institution was due in large part to his wife, Louise Kehrer Boldt, a working partner in their early hospitality venture. When established at the end of the nineteenth century it was not merely the largest hotel in the world, but one of the most advanced and prestigious.
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For more than a century the name Waldorf-Astoria (spelled Waldorf =Astoria these days) has been renowned.